Continuing the development of new products makes little sense if you carelessly attempt to enter the marketplace.  Business is high gear competition.  Success, therefore, demands well tested concepts, carefully built plans, abundant innovation, product acceleration, and the formulation of insightful rules of business wisdom.  For market entry, this means that management attains the requisite competence in market entry decision making.

Using Innovation to Prepare the New Product Development Environment, Part Two

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Copyright © June 26, 2019 Raymond L. Newkirk