In addition to the charter, the corporate strategic mission also plays a role in NPD for several crucial business reasons. If these reasons are urgent enough, such as the need to reflect the emerging business realities of the day, executive management may consider modifying the strategic direction of the company and updating the charter.  Such changes in corporate vision do not occur hastily. Executives demand strong reasons for even entertaining such change. 

Introducing New Product Development Part Twp

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Copyright © June 26, 2019 Raymond L. Newkirk 

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