This series explores the new product development process. As a model for your own NPD program, it presents a plan of action (PoA) for new product development which links the core business processes of an enterprise, such as manufacturing and marketing, to the new product development processes. This series expands upon the program management approach introduced in earlier E-Books in my professional development series and discusses an executive level model of decision support essential to developing new products. Each task highlighted in the Plan of Action consists of the most essential reviews, checkoffs, and decisions necessary to lead the product development process.
Introducing New Product Development Part One
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