After making the appropriate market entry decisions, management either elects to alter the timing window, modify the product, go with the entry, or not go with the product.  If management decides to launch the product, a series of designed actions commence to link NPD, forecasting, and marketing programs.  We generally refer to this critical series of actions as launch implementation.

Implementing New Products, Fifth Edition

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Copyright © June 26, 2019 Raymond L. Newkirk