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Copyright © June 26, 2019 Raymond L. Newkirk 

During the course of NPD, many influences impact decision making.  These influences emerge from the business and political environments.  More directly, however, friction arises in the market and its segmentation.  Management expects to receive friction from the competition, trade groups, suppliers, and other stakeholders. NPD and friction are inseparable.

Identifying the Obstacles to New Product Development Success

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