During the course of NPD, many influences impact decision making.  These influences emerge from the business and political environments.  More directly, however, friction arises in the market and its segmentation.  Management expects to receive friction from the competition, trade groups, suppliers, and other stakeholders. NPD and friction are inseparable.

Identifying the Obstacles to New Product Development Success

$7.95 Regular Price
$5.96Sale Price
  • Duplication or copying require the written permissision of the author.

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon

For news and updates, subscribe to our newsletter today

Copyright © June 26, 2019 Raymond L. Newkirk