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Copyright © June 26, 2019 Raymond L. Newkirk 

Senior level executives do many things - strategic planning, operational management, public relations, marketing, and so forth.  Although their duties may vary considerably from one company to another, every executive is concerned about profitably and performance.  Regardless of the focus of the project implemented, executives focus on the bottom line of performance and profitably - at least indirectly if not directly. 

Establishing the Executive Agenda, Fifth Edition

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